Registration
BWC370 Writing Effective Sales Letters
The Writing Effective Sales Letters course teaches sales professionals how to write letters that move a potential customer to action by understanding the customer's needs and desires. Good sales copy is not a matter of simply communicating a message to the potential customer. It moves the person to feel the motivation, excitement, and conviction of the writer and to want the product or service the sales person is promoting.

Central to writing effective sales letters is having the sales mentality, which links the sales letter writer to the potential customer so intimately that both move to the same rhythm.

This course uses three books:

  • A sales-letter book that is has a practical approach to understanding the reader and purpose
  • A book that focuses on writing letters in general to customers when sales are always an issue
  • A direct-sales book that teaches the skills of writing direct mail that has impact

Course Time: You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.

Tuition is $295.


Charges are in US dollars. If you are an administrator registering more than one trainee, fill out this form for one trainee and send an e-mail with the names and e-mail addresses of the other trainees to register@businesswriting.com.
Fill out this tuition form with student information and click the "Submit" button. We invite you to phone in the credit card number if you would prefer to do so. Feel free to call us at 800 827-3770 (309 452-2831 outside of the US) to have us help you fill out the form.
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Pay Using a Credit Card
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